THE FIRST OLYMPIC TIMEKEEPER, EVER
This 15 min film was made for release to journalists before the Tokyo Olympic Games in 2021. The intension was to tell the definitive story of OMEGA's Olympic partnership, first formed in 1932.
Director & writer: Dario Nucci Production: Artaban Films Music: Maxime Steiner
Connecting history
As watch nerds and brand enthusiasts ourself, Alpha decided to make this corporate film as consumer-facing as possible. The result? Even some of the employees were blown away by the depth of OMEGA's participation in the world's biggest sports moments.
To have the most definitive information possible, I asked the top 3 brand speakers to give us the facts. The head of the OMEGA museum who is a well-established authority on watchmaking history. The head of the Olympic Timing division who spoke about recent advances, and of course the president of OMEGA.
The story starts nearly a hundred years ago, so we used a real letter written by the Olympic committee of 1932 to connect it to today. Normally displayed in the museum, the letter thanked OMEGA for their participation and value in those early Games. The letter remarks on their contribution to sports, and acknowledged OMEGA's high quality equipment. A great theme which is just as alive and important today as it was back then.
Scenes from the film
The film was made by mixing archive footage and live action shot in Switzerland at the Omega museum and the timekeeping factory.
"It's amazing to finally see OMEGA's history put in context. From the very beginning, we can see that dedication and innovative spirit still carried through to today's events".
